21st August 2014, 10:00 PM
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Member
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Join Date: Jan 1970
Posts: 4,366
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The money will come from the inbuilt 2% edge and their fixed prices will enable them to lay off any liability on Betfair. They will also be controlling this just as they do with the sports markets.
Showing how much is available to bet at the current odds and working from there.
They are also offering all the traditional bookies products.
At only 2% takeout, why wouldn't a lot of Betfair users move across as well.
Word travels fast in the bookie game, you don't need to advertise if you have a better product unless it's to attract mugs.
I remember first hearing about Betfair long before I saw any banner ad or commercial and certainly before they hit Australian shores.
If they don't ban short term winners, they will certainly get a reputation and attract those which are still losers, but cannot get a bet on because of one or two lucky bets.
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