I think it comes down to market share, in order for your idea to work you need enough market share to make your book.

Our past bookies have built up the current operations to the huge names they are, that's the main reason they were bought out instead of these clowns just starting there own.

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"If the corporates are treating you poorly , just go elsewhere."
"If they need you , they will soon find out."
"If you need them , you will soon find out." --moeee
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