History of OZmium Pty Ltd
first 7 years
is registered as a Pty Ltd company with four directors
and equal shareholders who share an involvement in tournament
chess. They are Sean Watharow, Matthew Drummond, Michael
Molnar and Guy West. Work commences on the Smartgambler
OZmium is engaged as a consultant to Professional Punter
Publishing, owned by horse racing expert Neil Davis. His
company trades through its Australian thoroughbred horse
racing website Pro-Punter, offering information, advice
and ratings. OZmium's
team, which includes self taught search engine optimisation
expert Michael Molnar, is able to greatly increase traffic
flow to Pro-Punter, redesign the site and help turn it
into one of the premier thoroughbred racing sites in Australia.
acquires Australian thoroughbred racing website Pro-Punter
via a scrip deal and Neil Davis joins the OZmium board
of directors, taking the number to five.
Age newspaper's Sunday Life magazine runs an article on
'Beating the Recession' by journalist Everard Hunder.
OZmium's now completed second website Smartgambler is
used as a reference source on gambling information.
Director of Racing Services Neil Davis is used for expert
comments in 'The Age Online' during the Melbourne Cup
secures the services of Professor Stephen Clarke of Swinburne
University, Australia's best known sports statistician.
Clarke joins OZmium as AFL football betting analyst.
introduces secure online credit card facilities onto its
websites after procuring a merchant facility with the
Managing Director Guy West is interviewed on Channel Nine's
'A Current Affair' about poker machines.
tennis bettor and expert Tony Messenger is signed by OZmium
to provide ATP tour information to OZmium clients.
Director of Racing Services, Neil Davis quoted in Melbourne's
Age newspaper in an article called 'No sure thing' by
journalist Murray Mottram, attacking 'Track-er Money Generator'
software as 'doomed to fail' and making other gambling
secures the services of Professor Ray Stefani of the University
of California, Long Beach. Stefani is internationally
recognised for his expertise in sports statistics and
mathematical modelling and advises clients on European
soccer and Super 12 Rugby Union.
secures the services of Dr Alan McCabe of James Cook University,
Qld. McCabe, a researcher in artificial intelligence,
attracted international media interest due to his MAIT
Rugby League tipping program.
strikes a deal with American sports betting company Baseball
Formula, to provide coverage of US Major League Baseball.
secures the services of Derek Fearnley, England's leading
golf betting expert, to provide information on Pro Tour
contracts IT Support Partners as its in-house technical
services provider and purchases its own dedicated server.
OZmium websites are migrated to the new server.
Managing Director Guy West is engaged to rewrite a section
of a pamphlet aimed at problem gamblers, distributed by
the organisation 'Gambler's Help' .
signs Rugby Union expert Stefan Yelas to partner Professor
Ray Stefani in expanding the Super Twelves package to
incorporate all international Rugby Union fixtures.
secures the services of English Tennis betting guru Nick
Wheatley from NelsonBetAdvisor, to take over from the
departing Tony Messenger.
English Golf betting expert Scott Miller is subcontracted
to run the Golf group, taking over from his business partner
OZmium pays a five figure sum in settlement of
a threatened defamation action by a company selling racing
systems, lampooned as rip-offs in an article on the Pro-Punter
website. OZmium subsequently removes any articles from
its websites that could potentially be viewed as defamatory
and curtails its role as a commentator on racing industry
NFL is introduced, run by Football Formula, the same handicapping
team covering MLB for OZmium since July 2003.
signs American sports handicappers Masterbets to provide
American NBA coverage.
Help releases G-Pack, containing material provided by
OZmium Managing Director Guy West in its 'Myths and Maths'
OZmium secures Australia's most
well known Blackjack player and card counter, Andrew Scott,
to run the Smartgambler Blackjack section.
Dr Alan McCabe retires as NRL
handicapper and Professor Stephen Clarke takes over.
OZmium welcomes one of Australia's
leading Texas Holdem players, Andrew 'Lucky' LeRoy, to
run the Smartgambler Poker section.
Smartgambler Poker expert Andrew
LeRoy is interviewed about the game on Canberra's Louise
Maher drive time radio show, after Joe Hachem's victory
in the 2005 World Series of Poker Main Event.
The Australian National Library
seeks and is given permission to electronically archive
the Smartgambler website.
OZmium Managing Director Guy
West makes a second appearance on Channel Seven's Today
Tonight show, commenting on poker machines and the techniques
used to keep people playing them.
OZmium signs former Cricket training centre owner
Damien Oborne as Marketing Manager and Cricket expert.
OZmium signs experienced Cricket bettor Blair McFarlane
to take over the new Cricket group when Damien Oborne
is unable to continue and Cricket is offered free of charge
to people opening a new account with selected bookmakers.
building of affiliate income streams is identified as
the future prime revenue earning model for OZmium. A strategic
decision is taken to phase out subscription packages for
Tennis, Soccer, Golf, NBA Basketball and NFL Football.
OZmium's move away from subscription handicapping
continues with the introduction of free coverage of international
Rugby Union, replacing the previous subscription model.
Andrew LeRoy retires as content provider for the Smartgambler
CardAcademy.com takes over content provision for the
Smartgambler Poker section. The CardAcademy team includes
leading Australian Poker identities such as 1995 World
Poker Champion Joe Hachem.
OZmium decides to drop subscription coverage of Australian
NRL and American MLB at the end of the 2007 seasons, reducing
subscription services in 2008 to just AFL Football and
Australian horse racing, with free coverage of Rugby Union
OZmium Blackjack expert Andrew Scott becomes Gambling
Correspondent for well known Australian news and current
affairs analysis website, Crikey.com.au. Scott's articles
and reports on various gambling related matters begin
appearing on Smartgambler.
Former OZmium Tennis handicapper Tony Messenger returns
to offer a free Tennis betting group.
Income generated by OZmium during the financial year
ending 30-6-2007 is the highest achieved
to date. Income has exceeded the previous year on every
since the company was founded in January, 2000.
Gradual restructuring down to just two directors from
as many as five in its early years has also reduced outgoings,
as has ongoing capital investment in IT solutions.
A strategic decision is taken to turn OZmium's core
business of horse racing handicapping into a free service.
This almost completes OZmium's departure from the handicapping
industry, with AFL football the only remaining subscription
tipping service, due to demand from the regular members.
OZmium Pty Ltd currently has two main areas of business,
affiliate income from Australian corporate bookmakers
and advertising revenue from its websites. There is also
a subsidiary revenue flow from partnering deals with racing
software companies and from the Smartgambler AFL betting
group. OZmium remains privately owned and pays dividends
on an annual basis.